Your Business · Meta Ads

Ad Performance

Daily spend, leads, and cost per lead, plus every live ad graded on the numbers we optimize against.

Your dashboard refreshes from Meta every 5 minutes

This is a demo with sample numbers. It is the same dashboard our clients get, filled with example data so you can see how it reads. Yours sits on your own password-protected subdomain and pulls straight from your Meta account, so it is never a stale snapshot. It is included when you run Meta ads alongside the CRM.

Last 7 days

$2,470

Spend

+11% vs prior 7

Leads

+22% vs prior 7

$31.27

CPL

-9% vs prior 7

Last 30 days (Meta attributed)

$10,000

Ad spend

$68,000

Revenue

6.8x

ROAS (gross)

Booked

$125

Cost / booked

Last 14 days

Daily spend and leads, with cost per lead tracked against your target.

Spend and leads per day

Daily spend Leads that day

Cost per lead

Cost per lead Your target CPL Kill line (2x target)

Recommendations

What we act on at the weekly call, read off the last 7 days.

Pause "Winter Promo v2"Act

Cost per unique link click is $6.40 against a $3 ceiling, and it has burned $295 across 7 days for 2 leads. A weak CPULC does not recover after the first $5 to $10 of spend, so this one is not coming back.

Watch "Before & After Carousel"Watch

CPL drifted to $46 this window, above your $35 target but under the kill line. It is carrying a large share of ad set spend, so we hold it another window rather than shaking the whole campaign.

Leave "Owner Talking Head" aloneWorking

$25 CPL on $740 of spend and the highest hold rate in the account. It is profitable and it is training the ad account, so we do not touch it, and we do not move it to a new campaign.

Next test queued: 3 new hooksNext

Performance is good, which is exactly when to test. Three new hooks are cut in both 9x16 and 1x1, going live early morning with one variable changed.

Every live ad, graded

Last 7 days · sample data

Ad	Spend	Leads	CPL	Cost / click	CTR	Hook	Hold	CPM
Owner Talking HeadWinner Video 9x16 + 1x1 · 34 days live	$740	30	$25	$2.10	2.4%	31%	18%	$19
Same-Day Service Offer Video 9x16 + 1x1 · 21 days live	$585	22	$27	$2.60	2.1%	27%	14%	$22
Before & After Carousel Carousel · 12 days live	$460	10	$46	$3.90	1.3%	n/a	n/a	$26
Customer Review Cut Video 9x16 + 1x1 · 9 days live	$390	15	$26	$2.80	2.0%	24%	11%	$24
Winter Promo v2Kill Static image · 7 days live	$295	2	$148	$6.40	0.7%	n/a	n/a	$41
Free Quote StaticPaused Static image · paused 6 days ago	$0	0	n/a	n/a	n/a	n/a	n/a	n/a

CPL green under target, red past 2x target Cost / unique link click $2 to $3 healthy, $4 to $5 weak, $6+ kill CTR 1% is the floor, 2%+ is the aim CPM around $20 is healthy

These are the same thresholds we optimize every account against, taken from a working session with a media buyer with ten years in the platform. Nothing gets killed on a single bad day: every call is read off a 7-day average, and an ad carrying most of an ad set's volume is held for review rather than auto-paused, because pulling the volume driver shakes the whole campaign for days.

Want this on your own ads?

Run Meta ads with us alongside the CRM and this dashboard comes with it, on your own private subdomain, plus a weekly call to decide what to kill, hold, and scale.

Book a free strategy call How Meta ads work with us